Business Mapping
Galibright® provide comprehensive business mapping services to help our clients easily understand the changing market conditions, the expectation of your customers and the position of your products amidst stiff competition.
Our expert analysts use various attributes and rating scales to create effective business maps that help you understand how your brand is performing as compared to your competitors and enable you to make informed business decisions for better market positioning and brand building.
Our Offering :
We use a variety of mathematical techniques and position products along various dimensions that are based on the perception and evaluation of your product.
These include:
Brand Positioning
Perceptual mapping in brand positioning research can help you understand your consumer’s perception, ideas, and feelings about your brand versus your competitors to let you analyze how your company is performing in the competing market space and changes that you need to bring in your product and services to improve your market position.
Market Segmentation
We help companies evaluate different market segments based on the age, gender, geographies, and demographics to evaluate target groups where their products will perform better than others.
Product Positioning
Our perceptual mapping services also help companies understand the position of their products in regards to that of the competitors. This helps them understand consumer perceptions and why one product is being preferred over others to understand gaps and develop an effective market positioning strategy for constant growth.
Competitor Analysis
This helps companies understand why some brands are being better perceived over others and what they need to do to gain a competitive advantage.
Identifying New Market Opportunities
We help companies evaluate the current market scenarios and customers’ needs and desires to understand gaps through which they can successfully place their products in the market for business success.
