Customer Data Analytics
Customer Analytics and Intelligence helps organizations understand their customers, reduce attrition, increase loyalty, enhance customer life time value and maximizes profitability.
Our result oriented Customer Data Analytics and Intelligence outsourcing services help organizations have a clear and precise understanding of their customer base and their changing demands and expectations leading to improved customer acquisition, retention, loyalty and life time value.
Our Customer Data Analytics Outsourcing include:
- Customer Segmentation and Profiling
Customer Segmentation and Profiling Analysis identifies customer segments with similar traits, attributes and characteristics that help marketers use smart analytics methodologies to target these customer segments with tailor made offerings (product, price, promotion and channel) and enhance customer acquisition, life time value, retention and loyalty through effective marketing.
- Customer Acquisition Modeling
Today customers have so many choices and so much information at their fingers tip that it becomes even more difficult to acquire or retain them. A carefully designed customer acquisition strategy can help you understand what your customers want, at what value and when helping you acquire, retain and increase wallet share.
- Customer Loyalty
Customer loyalty analysis helps you identify customers who are not satisfied, who are most likely to churn and the key churn triggers that lead them to take this action. Early identification of these churn drivers can help organizations take proactive action and build retention strategies to enhance customer loyalty.
- Customer Profitability
At a time when every competitive business is gunning for the same customer it becomes crucial to understand your customers, their needs, behavior and buying patterns and target them with personalized offers to increase wallet share and customer profitability.
- Customer Life Time Value
Customer Life time Value analysis helps you understand the long term value of each customer and their perceived contribution to your business over their life time “if they are retained”. These customers are special and need to be treated differently based on their the long term value scores as there are significant cost savings in retaining these customers.
- Social Media Analytics